AURA360 RELEASES NEW DVD OF THE TECATE SCORE BAJA 1000

PORTLAND, Maine, May 25, 2006
SCORE International and Aura360 announced the release of a special two-hour DVD featuring the 2005 Tecate SCORE Baja 1000.

Aura360, a firm specializing in the creation and development of emerging event and media properties produced the two-hour program, The Baja Unlimited for Discovery Networks. The entire production was shot and edited in high definition and will air on Discovery Theater HD on Monday, May 29 at 8:00 pm ET. The DVD explores the racers and riders that make this dangerous race so compelling and captures behind-the-scenes reality-style moments of camaraderie and competition.

Desert racing fans can purchase the special DVD at the online store on www.thebajaunlimited.com for $24.95. The DVD will ship on June 1after the premiere broadcast on Discovery Theater HD.

This is our most comprehensive Baja 1000 production to date and we re very proud of the final product. Our lead producer Cathy Cooper and the whole team spent months editing a tremendous amount of footage to create an exceptional show, said Rufus Frost, co-founder of Aura360.

About SCORE
SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2005 SCORE Desert Series at www.score-international.com.

About Aura360
Aura360 is a full-service experiential marketing firm specializing in the creation, management and production of emerging event and media properties. Aura360 was founded in 2003 to provide clients with innovative brand integrated marketing services including property creation & development, property representation, event management, TV production and consulting. Current properties include the Jeep® World of Adventure Sports on NBC, The Raid World Championships, TGR action sports film tour, Men s Health Urbanathon and the SCORE Off-Road Desert Racing Series. For more information, please visit www.aura360.com.