TECATE SCORE BAJA 1000 & 500 CONTINUE GROWTH IN MAINSTREAM MEDIA

PORTLAND, Maine – May 22, 2006
Aura360 and SCORE International, the World’s foremost desert racing sanctioning body, announced the upcoming broadcast program for the 39th Tecate SCORE Baja 1000 and 38th Tecate SCORE Baja 500. For the third consecutive year, NBC will broadcast a one-hour special of the Tecate SCORE Baja 1000. This year, NBC plans to expand its coverage to include another one-hour program focusing on the Tecate SCORE Baja 500. The programs are scheduled to air in December 2006. In addition to coverage on a major national network, the 2006 Tecate SCORE Baja 1000 & 500 will telecast worldwide on ESPN International and be shot in high-definition for distribution on an HD cable network.

The legendary Tecate SCORE Baja 1000 & 500 attract adventurers from around the world. Held annually in the treacherous and unforgiving Mexican peninsula, these world famous desert races average nearly 350 entries from 30 States and a dozen countries each year. The grueling course runs through villages along the peninsula luring nearly 200,000 spectators. Little more than half of the racers finish this incredible test of man and machine where mechanical failures and vehicle flip-overs are part of the ride.

In addition to the premiere broadcast of the Tecate SCORE Baja 500 on NBC, the SCORE desert racing series will continue to reach out to mainstream audiences through a new agreement with ESPN International. The programs featuring the Tecate SCORE Baja 1000 & 500 will be distributed throughout the world through ESPN International’s networks in Latin America, the Caribbean Islands, Australia, New Zealand, Pacific Islands, Africa, Middle East, and Israel, reaching a total of 22 million households.

ESPN International is made up of 29 networks, broadcasting in over 194 countries and territories. ESPN International’s programming includes MLB, NBA, NFL, PGA Championship, U.S. Tennis Open, U.S. Golf Open, Augusta Masters, ATP Tennis Masters Series, Australian Open, French Open and the X Games.

About SCORE
SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2005 SCORE Desert Series at www.score-international.com.

About Aura360
Aura360 is a full-service experiential marketing firm specializing in the creation, management and production of emerging event and media properties. Aura360 was founded in 2003 to provide clients with innovative brand integrated marketing services including property creation & development, property representation, event management, TV production and consulting. Current properties include the Jeep® World of Adventure Sports on NBC, The Raid World Championships, TGR action sports film tour, Men’s Health Urbanathon and the SCORE Off-Road Desert Racing Series. For more information, please visit www.aura360.com.

© The Baja Unlimited. An Aura360 Production.